Useful content is the core of your marketing strategy.The traditional methods of marketing are slowly becoming redundant. The newer strategic marketing approach is focusing on retaining a specific defined audience. The focus is to provide meaningful and relevant content to help your customer. Content marketing is beneficial for your bottom line There are three benefits for enterprises that use content marketing. There is increase in sales and relevance. There is considerable cost savings and customer delight is a given. Marketing digitally is next to impossible if you are not handling meaningful content. Relevance is the corner stone of successful marketing.